Mixmax needed a dedicated tool that could replace Salesforce for their implementation projects - a tool that could also allow their customers to collaborate with their team.
- No dedicated tool to manage customer projects
- Low visibility for customers
- Tedious project setup process
Mixmax is a sales engagement platform designed to enhance communication, streamline workflows, and improve productivity for sales teams. They provide tools such as workflow automation, scheduling, templates and email tracking, to help sales professionals effectively engage with prospects and customers.
Elliott Kohtz has a substantial background in leading Customer Success teams within the B2B SaaS industry for almost a decade. In his current position as the VP of Customer Success at Mixmax, he’s responsible for onboarding, upselling, and ensuring customer retention and renewal.
When asked about their onboarding challenges, Elliot said, “before implementing Rocketlane, we relied on Salesforce for our implementation processes. However, Salesforce proved to be clunky, and our CSMs did not enjoy using it. Moreover, it was not a platform we wanted to present to our customers. We were in dire need of a solution that would be both loved by our internal teams and offer a professional and intuitive interface for our customers.”
Project creation and setup process was another area of concern. It proved to be time-consuming for Mixmax’s implementation team. It was a manual process that couldn't be automated, often resulting in inefficiencies and delays.
Another challenge was the lack of visibility for customers. They had no means to track and monitor the status of their onboarding projects, leading to a lack of transparency and effective communication with the Mixmax team. Additionally, Salesforce didn't provide them with the necessary reporting capabilities. This hindered their team’s ability to gather valuable insights and make data-driven decisions. These challenges highlighted the need for a more streamlined and customer-centric solution to enhance the onboarding experience at Mixmax.
“Rocketlane emerged as the ideal platform to address all these challenges at once,” said Elliot.
We interviewed Elliot to understand the ways Rocketlane has helped their team streamline onboarding at Mixmax. And this is what he had to say:
“The three key aspects of Rocketlane that have significantly improved our workflow:
“We have observed substantial improvements in the following aspects:
Enhanced accountability: Rocketlane has improved internal team accountability, ensuring that tasks are completed promptly and accurately.
Increased customer interactions: The customer-facing portal has facilitated more meaningful interactions with our customers, enabling smoother onboarding experiences and better communication throughout the process.”
VP, Customer Success - Mixmax