Our recent Series A funding, though a huge milestone for us as a company, our recent Series A funding is also special because it is a sign that customer onboarding is finally getting the attention it needs. To help onboarding/implementation folks build a stronger case for onboarding within their companies, we took this opportunity to get a C-level perspective on onboarding from our customer community.
Shekar Murthy, CCO of Yellow.AI, Tommy McClung, CEO of Release, and Deepak Kumar, CCO at ContractPodAi joined Srikrishnan Ganesan, Co-founder & CEO @ Rocketlane, to share why onboarding matters in the context of their company’s growth journey and how you can make a case for investing in customer onboarding.
Here are the takeaways from the session.
Yellow.AI is a next-gen total experience automation platform that helps companies provide delightful and hyper-personalized interactions with their customers. Yellow serves over 1000 customers across 50 countries in over 80 languages.
Here are Shekar’s top reasons why Yellow.AI invested in customer onboarding.
Yellow.AI aims to help its customers deliver consistent on-brand experiences to their customers. This makes it more critical to ensure that they orchestrate delightful experiences for their customers.
Investing in a purpose-built onboarding tool like Rocketlane helps them focus on customer experience at a critical stage like onboarding. They continue to stay true to their brand promise.
Onboarding is a critical step in ensuring faster go-lives. Onboarding at Yellow.AI has seen a 10-15% reduction in time to go-live in just four months of using Rocketlane.
Transparency and tracking performance across each client is critical to supporting the company’s current growth rate. Having a dedicated tool ensures that the onboarding team, as well as the leadership team, can get visibility into each account and every project.
Release provides on-demand environments for development, staging, and production to help companies streamline their development process so they can build better software faster.
Here’s why Tommy chose to invest in a customer onboarding tool at the Series A funding stage of Release’s journey.
The period after the sale can be make-or-break. Onboarding is the best way to retain the goodwill earned during sales and use that to build momentum to grow the account.
Investing in a purpose-built onboarding tool means that you can design your onboarding process in a way that lets you run future implementation/onboarding journeys at scale.
A two-way process like onboarding relies heavily on ensuring consistent collaboration, communication, and expectation setting across two organizations. Most project management tools do not lend themselves to this use case. Having a unified platform helps hold both sides involved and accountable in the onboarding journey.
ContractPodAi simplifies the complexities of contract management by automating mundane tasks and reinventing complicated workflows for better resource utilization and efficiency.
Here are Deepak’s top reasons for choosing to invest in customer onboarding:
Since ContractPodAi works primarily with enterprise customers, each onboarding project invariably involves multiple departments, stakeholders, and external partners. The success of an onboarding project thus relies heavily on getting all the stakeholders on the same page. This makes having a common collaboration platform for alignment a fundamental requirement.
Effective onboarding means that your customers derive the value promised to them during sales. Ineffective onboarding deprives you of an opportunity to set your customers up for success.
Getting onboarding right ensures growth within an account on two counts. One, it ensures that customers are satisfied with the delivered experience. Secondly and more importantly, it ensures that they are equipped to use the product effectively, making it easy to grow the account.
Drawing from their experiences using Rocketlane, here’s what Shekar, Tommy, and Deepak said when asked why a business should invest in customer onboarding.
With a large CS team, improved collaboration and efficiency significantly impact Yellow.AI’s delivery costs as they look to onboard thousands of customers. Having a dedicated onboarding tool ensures that they can take transparency and project collaboration to the next level.
By accelerating go-lives, it is easy to justify the investment in onboarding by considering the additional ARR that was being activated.
For early-stage companies, implementation/onboarding lies at the intersection of multiple functions and teams. Onboarding is a potential bottleneck, given how challenging it can be to keep track of everything. Ensuring transparency and visibility is the only way to avoid this.
Onboarding projects aren’t one-sided, and ensuring customer involvement and visibility is critical. Tools like Asana, JIRA, GitHub, etc., are not designed for onboarding and the challenges that come with it.
Even tools like Slack for customer communication are ineffective given their synchronous nature and the issue of data and updates being buried and lost in the history of conversations.
The ability to codify the onboarding process with different inputs from different customers is a big part of making onboarding repeatable. Having a purpose-built tool ensures that you’re able to codify all the steps and processes involved, so you’re building a consistent yet improving process.
By shaving off a week or two of the implementation cycle, you can pull forward revenues and start making money faster since billing typically starts after go-live. Any company at the Series A stage or beyond needs to look critically for the dollar value return they can get by shortening onboarding.
The positive impact on the customer experience metric has a substantial downstream impact on NRR and account expansion.
A visibility tool is a requirement that many large enterprises have right at the RFP (Request For Proposal) stage. A tool like Rocketlane can help companies pitch a robust and competitive offering as part of onboarding.
Rocketlane is a collaborative platform purpose-built for customer onboarding that allows for creating and assigning tasks and checklists to the individuals concerned. You can collaborate on documents, spreadsheets, and files from within the app. You can also invite your customers to your Rocketlane workspace and get them to collaborate with you to make the customer onboarding journey a success. Sign up for a free trial today!