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It’s not often that you hear innovation and project management in the same sentence.
Mostly because requirements, deadlines, scope, efficiency, etc., seem to be at odds with conventional ideas of innovation.
But things are changing. Traditional project management models that focused almost exclusively on service/product delivery have made way for project management that is centered on problem-solving.
Look at customer onboarding projects. They are not just about getting customers to go live, they are about solving the customer’s problem using a new product.
Today, a project manager must generate or identify ideas that add value to the project, while managing the risk such a project could entail. While requirements, scope, schedules, and go-live are important, effective project management means keeping your eyes on the big picture result that the project should deliver.
Project management then becomes part tactical, and part strategic. Problem-solving, data-backed analysis, and contextual recommendations/innovations have a huge role to play here.
Innovation management and systems and processes around it become an area of active focus in project management.
It’s not easy for project managers to focus on innovation management throughout their projects. Several obstacles come in the way of helping project managers focus on innovation, such as:
The problem: Innovation needs time and attention.
The solution: Make space and time for innovation in project management.
The trick is finding an approach that enables consistency, efficiency, and visibility, without suffocating creativity.
The right project management tool can make all the difference here.
Author and entrepreneur Jonathan Fields, says it best when he says, “Ritualize the mundane to make way for the brilliant”
Three of the biggest problems project managers working on complex projects face are decision fatigue, the ability to forecast correctly, and communication gaps. Project management tools can make innovation management much easier by
An effective project management tool can pave the way for innovation in every project, identifying tasks that are taking up too much time, streamlining approvals, or using templates to minimize repetitive tasks.
For instance, Rocketlane’s reusable project templates save project managers time and effort on new projects so they can focus on identifying areas of innovation.

The time-tracking functionality can help project managers identify time sinks and areas to innovate upon.

But most importantly, it can provide a 30000-foot view into multiple projects as well as the tactical details they need for each project.

With the right tool on your side, you don’t have to pick between innovation and efficiency.
Project management tools like Rocketlane can help you streamline processes, build consistency, and ensure transparency into onboarding projects so you can experiment, improve, and innovate, with every new project.
Take data-backed project decisions, save time on repetitive tasks, and track process improvements to see just what collaboration and consistency can do for innovation.
Sign up today for a free trial.
What I appreciated most about Rocketlane is its seamless approach to onboarding and project management. The ability to collaborate in real-time, set clear timelines, and track progress across multiple teams makes it incredibly efficient. The built-in document-sharing and communication tools reduce the need to switch between platforms. It’s especially useful for client-facing projects, where transparency and accountability are key


AI that executes your delivery work (Add to any plan)
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Ideal for expanding organizations needing more in-depth capabilities and integration for scaling.
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Great for teams desiring tailored workflows with comprehensive reporting capabilities.
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Tailored for large enterprises requiring a fully customizable, comprehensive delivery engine.
A Forward Deployed Engineer (FDE) embeds in the customer environment to implement, customize, and operationalize complex products. They unblock integrations, fix data issues, adapt workflows, and bridge engineering gaps — accelerating onboarding, adoption, and customer value far beyond traditional post-sales roles.

A Forward Deployed Engineer (FDE) embeds in the customer environment to implement, customize, and operationalize complex products. They unblock integrations, fix data issues, adapt workflows, and bridge engineering gaps — accelerating onboarding, adoption, and customer value far beyond traditional post-sales roles.





70–85% utilization. 94% G2 rating.
One platform does what the entire table above tries
to split across tools.
70–85% utilization. 94% G2 rating.
One platform does what the entire table above tries
to split across tools.

70–85% utilization. 94% G2 rating.
One platform does what the entire table above tries
to split across tools.
Enterprise implementations fail because customers don’t follow the process or provide clean data on time. Most delays are purely “customer-side” issues.
Implementations fail because complex environments need real-time technical problem-solving. FDEs unblock workflows, integrations, and unknown constraints that traditional onboarding teams can’t resolve on their own.
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Get a better all-in-one PSA
Companies that embed engineers directly with customers see significantly higher enterprise retention compared to traditional post-sales models — because embedded engineers uncover “unknowns” that never surface in ticket queues.

VP Sales, Intercom

A Forward Deployed Engineer (FDE) embeds in the customer environment to implement, customize, and operationalize complex products. They unblock integrations, fix data issues, adapt workflows, and bridge engineering gaps — accelerating onboarding, adoption, and customer value far beyond traditional post-sales roles.






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