How you can improve project profitability with Rocketlane's PSA capabilities

Discover key strategies for improving project profitability by maximizing efficiency and resource utilization with Rocketlane's PSA feature
September 19, 2023
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Aswinchandar M

For professional service teams, the quest for increased project profitability is an ongoing one. However, balancing profitability with the complexities of modern projects often requires more than just efficient task tracking and time management.

This is exactly where Professional Service Automation or PSA tools come into play. With capabilities that streamline project management, increase billable utilization, and enhance collaboration, it’s easy to see how they double up as profitability solutions.

By giving you control and visibility over the cost, revenue, and resource allocation of your projects, PSA tools make project delivery both efficient and cost-effective.

In this blog post, we look at Rocketlane's PSA capabilities that make it the ideal project profitability software for your services teams.

How Rocketlane's PSA capabilities improve project profitability

Rocketlane offers a robust set of capabilities that facilitate end-to-end project management, resource allocation, client communication, and performance measurement. By seamlessly integrating these capabilities, it empowers organizations to make informed decisions, minimize risks, and improve operational efficiency – all of which culminate in elevated project profitability.

Here are nine ways to use Rocketlane's PSA capabilities to make your projects more profitable:

1. Improve billable utilization with solid project management practices  

Effective project management contributes significantly to project profitability by addressing key aspects such as billable utilization and project utilization.

Billable utilization focuses on the percentage of time spent on project-related tasks that can be billed to clients, directly impacting revenue generation.  Project utilization measures the percentage of time allocated to project-related tasks compared to non-project activities. Here's how Rocketlane's PSA capabilities in these two areas:

Billable utilization

  1. Centralized project tracking: With Rocketlane, you gain the ability to centrally monitor and accurately track billable hours, ensuring meticulous recording and tracking of project tasks.
  2. Reducing downtime: Efficient monitoring reduces downtime and idle periods, ensuring that resources are actively engaged in revenue-generating tasks.
  3. Enhancing efficiency: Accurate time tracking leads to enhanced operational efficiency, as teams are focused on high-value activities, ultimately contributing to improved profitability

Project utilization

  1. Comprehensive insights for decision-making: Rocketlane's PSA capabilities provide valuable project utilization data, enabling informed decisions to optimize resource allocation.
  2. Balanced workloads: By monitoring project utilization, Rocketlane helps you maintain balanced workloads, avoiding overloading or underutilization of resources.

Rocketlane offers you an up-to-the-minute view of every project. You can choose to view it as a Gantt chart, a Kanban board, or a simple list view.

Rocketlane's timeline view to track dates and project timelines using a Gantt chart

2. Improve resource allocation and management

In any project, proper resource allocation is crucial for effective execution. PSA tools like Rocketlane offer a comprehensive view of resource availability, skills, and project requirements.

By centralizing this information, Rocketlane gives you a holistic understanding of resource capacity so you can make informed decisions when assigning individuals to various tasks.  Here's what this looks like:

With real-time resource visibility, Rocketlane provides a comprehensive view of resource availability, skillsets, and project requirements. This centralized information helps you make informed decisions when assigning tasks, reduce employee downtime, and ensure that the right people are working on the right projects at the right time.

3. Ensure accurate project estimation

Accurate project estimation is essential to avoid budget overruns and scope creep. PSA software aids in creating detailed project plans based on historical data, available resources, and client requirements. By establishing realistic timelines and resource allocations, you can prevent unexpected costs, manage client expectations, and maintain profitability through:

  1. Data-driven estimations: Rocketlane's PSA features enable accurate project planning by analyzing historical data, current resources, and client requirements. This results in realistic project timelines and resource allocations, minimizing unexpected costs and improving profitability.
  2. Continuous monitoring: Through customizable reports, project managers can monitor project performance, resource allocation, and budget utilization in real time. This ongoing analysis allows for proactive decision-making and optimal project profitability.

The results?  Better management of client expectations, minimized scope creep, and improved project delivery – all factors that contribute to enhanced profitability.

4. Get end-to-end and cross-project visibility

When it comes to managing projects, one of the biggest challenges businesses face is the lack of visibility. Without a clear understanding of what is happening across multiple projects, it becomes difficult to make strategic decisions, allocate resources effectively, and ultimately maximize project profitability.

By centralizing all project-related information in one place, a PSA tool unlocks project visibility into task progress, resource utilization, timelines, and budgets. It's this clear overview that can help project managers identify potential issues, make informed decisions, and take corrective actions to guide every project toward profitability.

For instance, with Rocketlane, you get end-to-end and cross-project visibility, allowing project managers and stakeholders to have a holistic view of all ongoing projects.  With this 30,000-foot view, you get to see tasks on track and those that need your intervention. You can easily identify areas of overlap, redundancies, or conflicting priorities, resulting in increased efficiency and reduced operational costs.

How Rocketlane gives you visibility into the status of all your projects

Furthermore, you also get automated assessments of the actual vs. planned progress of your projects. This way, you can identify any delays or deviations from the original plan and take proactive measures to address any issues.

5. Facilitate effective communication and collaboration

There's no second-guessing the role of clear communication and collaboration in the success of a project. However, what legacy PSA tools miss is a focus on in-app communication and client collaboration features. Rocketlane's PSA capabilities include features that enable seamless communication between teams, clients, and stakeholders. Centralized communication channels, document sharing, and real-time updates ensure that everyone is on the same page, reducing misunderstandings and unnecessary delays.

Its features are designed to cover all your communication and collaboration needs while keeping all stakeholders accountable
– and on the same page. Whether it is live collaboration on tasks or automated status updates, Rocketlane ensures that all your communication within your team, and with clients, is facilitated within the platform. This means that every conversation is tied to specific tasks or projects to maintain context. 

Another key feature of Rocketlane is its ability to keep your internal conversations private – without needing you to take your conversations to another platform or tool. It enables you to have private conversations, tasks, documents, updates, etc., – within the context of the project without client visibility.

6. Streamline billing and invoicing

Efficient billing and invoicing processes have a direct impact on project profitability. Rocketlane's accurate time tracking, expense recording, and resource allocation features can help streamline the billing cycle. This leads to timely and accurate invoicing, minimizing revenue leakage and ensuring consistent cash flow

This enables you to generate accurate invoices promptly, reduce billing discrepancies, and ensure that revenue streams remain steady – ultimately impacting project profitability.

Even better, it provides real-time visibility into project financials, allowing you to track revenue, expenses, and profitability metrics throughout the project lifecycle. By analyzing profitability data on an ongoing basis, you can identify trends, patterns, and areas of improvement. This enables you to take proactive measures to address any issues and make informed decisions to optimize project profitability.

7. Capture and track client engagement and satisfaction

Satisfied clients are more likely to engage in repeat business and referrals. Rocketlane is designed to ensure transparent project tracking and client engagement at every step of the project.  Rocketlane's PSA capabilities include features that enhance client management, such as transparent project tracking, regular updates, and collaborative feedback mechanisms. When clients are kept informed and engaged throughout the project lifecycle, their trust deepens, leading to enhanced customer satisfaction.

With Rocketlane's automated feedback capturing, you can also collect feedback from clients at critical stages of the project

Try Rocketlane today to see its impact on project profitability

Running and managing profitable projects isn't just about using project management software to deliver a project on time. It's about optimizing resources, managing risks, and ensuring client satisfaction while doing so.

By integrating resource management, accurate estimations, streamlined collaboration, data-driven decision-making, risk mitigation, efficient client management, and optimized billing, Rocketlane can help you unlock the full potential of every project.

Know when your projects start leaking money, stay on top of project progress, and make the best of your resources – with each new project, and every customer.

Experience this for yourself. Book a Rocketlane demo today!

Further reading

  1. Strategies for improving your project's profit margin
  2. How to maximize the ROI of PSA software: Benefits and key metrics
  3. The beginner's guide to PSA software: All your questions answered

FAQs on project profitability

1. What does project profitability refer to?

Project profitability refers to the ability of a project to generate a net positive financial outcome after accounting for all costs, expenses, and revenues associated with its execution.

2. How can businesses measure project profitability?

Companies can use several key performance indicators (KPIs), such as Return on Investment (ROI), Gross Margin, Net Profit Margin, and Cost-to-Revenue Ratio for measuring profitability. These metrics help assess whether a project's revenue generation exceeds its associated costs, ultimately determining its profitability. Companies typically use project tracking software to measure profitability.

3. What are the factors that impact project profitability?

The primary factors include resource/personnel costs, material costs, overhead expenses, project management costs, and any unforeseen expenses or risks that may arise during the project's execution.

4. How do project timelines and scope affect profitability?

Project timelines and scope directly influence profitability. A project that exceeds its planned timeline or experiences scope creep sees increased resource utilization, additional costs, and potentially lower client satisfaction.

5. How does project management software like Rocketlane improve project profitability?

Professional Services Automation (PSA) tools can streamline project workflows, improve collaboration, enhance resource allocation, and provide real-time insights into project performance. These efficiencies directly impact project profitability by reducing manual errors, optimizing resource utilization, and improving decision-making.

Using PSA software solutions like Rocketlane can translate into several benefits such as:

  1. Improved efficiency (by streamlining and automating project management, resource allocation, time tracking, and invoicing; eliminating manual tasks, reducing errors, etc. )
  2. Better resource utilization (better allocation and management of resources, including personnel, equipment, and finances)
  3. Enhanced collaboration (by providing a centralized platform for team members to track project progress, assign tasks, share documents, and communicate)
  4. Real-time project visibility (by ensuring real-time insights into project statuses, deadlines, and resource availability)
  5. Accurate financial management (by automating financial processes like invoicing, expense tracking, and revenue recognition)
  6. Enhanced client satisfaction (by helping businesses deliver projects on time, within budget, and with a great client experience)

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Kirthika Soundararajan
Head - Content Marketing @ Rocketlane

All things content at Rocketlane. I run on coffee and cat videos. Follow me on Twitter @kirthikasrajan

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