Rocketlane Forms: For smooth customer onboarding

Published in October

04 October 2022

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When onboarding a new customer, you will invariably be tasked with collecting inputs or data from the customer at regular intervals. By inputs, we mean answers to specific questions that will help with their onboarding and implementation, like intake forms, surveys, migration-related data, or any custom requests they might have at different phases of the onboarding process. 

Typically these exchanges happen over multiple emails, and responses are stored in documents, Google forms, or good old spreadsheets. These methods, albeit effective for a few, are not the most efficient way to collect customer data. There's still so much left to be desired when it comes to organization and customer experience. 

Having spent years onboarding customers for various products and services at varying complexity levels, our product team at Rocketlane has developed something to make your data intake process 10x smoother. 

Say hello to Forms by Rocketlane

Here are five ways in which you can smoothen your client onboarding experience with forms:

1. Eliminate the tedious Google forms + emails workflow

It's 2022, folks. You shouldn't have to go through the trouble of sending out form links to your customers, following up multiple times to get the data you need, creating roadblocks along the way, and then eventually sorting and sifting the information they send you before you get to the actual work.

Although a tool like Google forms is free, it's not the most versatile when it comes to customization or integrations with other apps for data flow. Rocketlane allows you to do all that and more - set up form templates, capture structured data and push it across applications, set up tasks based on responses, and design a form that's polished and in line with your brand. 

2. Create once, reuse forever

Like how you can create templates for projects, documents, and status updates with Rocketlane, you can also templatize your forms so they can be reused forever across different projects. Based on customer type and size, you can templatize forms for intake, migration, and surveys and have them placed in the appropriate project template and phase. You won't ever have to recreate them from scratch again.

Duplicate form templates

Are you trying to create a form template that is similar to this-other-form-you-have-that-is-not-exactly-right-but-almost-right?

Save time by simply duplicating them. Go to Templates > Form templates > More actions and click Duplicate. Add/remove fields as required.

3. Capture structured data and use it across applications

Rocketlane can automatically push form data into your favorite CRMs or business applications. You don't have to manually feed the information you collect into every application you use anymore. Eliminate the monotony and automate this process. 

4. Create tasks automatically from form requests

Rocketlane allows you to set up task fields within your form along with expected deadlines and priority levels. Based on the responses generated, tasks will be automatically created under the right project phase. This means you don't have to manually sift through responses, pull out relevant information, create tasks, and then finally assign people to them. Use the time you save to focus on more important work. 

5. Customize the form aesthetic to suit your brand

Say goodbye to dull-looking forms because Rocketlane allows incredible form customizations. Choose the background you'd like to use, and incorporate your brand colors and logo to bring a new look and feel to your forms instead of settling for a boring experience. These little touches can go a long way in giving your customers that consistent, seamless brand experience. 

These are just a few ways in which Rocketlane's forms can help you smoothen the rough edges and provide delight to both you and your customers during onboarding. You can, of course, get creative and do a whole lot more. 

Want to see our forms in action? Book a free demo with us today!

More resources

  1. 4 Ways Rocketlane Makes Customer Onboarding Smoother, Simpler, Smarter 
  2. How Rocketlane’s Salesforce integration ensures a smooth customer onboarding experience 
  3. How to Pick the Right Customer Onboarding Software [Free RFP]

What I appreciated most about Rocketlane is its seamless approach to onboarding and project management. The ability to collaborate in real-time, set clear timelines, and track progress across multiple teams makes it incredibly efficient. The built-in document-sharing and communication tools reduce the need to switch between platforms. It’s especially useful for client-facing projects, where transparency and accountability are key

Sebastian
Intercom

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$49

per team member/
month billed annually

*minimum of 5 team members

  • Full partner ecosystem support
  • Dynamic templates for any project
  • Milestone CSAT for customer pulse
  • Docs, forms, projects in one place
  • Docs, forms, projects in one place
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<TL;DR>

A Forward Deployed Engineer (FDE) embeds in the customer environment to implement, customize, and operationalize complex products. They unblock integrations, fix data issues, adapt workflows, and bridge engineering gaps — accelerating onboarding, adoption, and customer value far beyond traditional post-sales roles.

<TL;DR>

A Forward Deployed Engineer (FDE) embeds in the customer environment to implement, customize, and operationalize complex products. They unblock integrations, fix data issues, adapt workflows, and bridge engineering gaps — accelerating onboarding, adoption, and customer value far beyond traditional post-sales roles.

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One platform does what the entire table above tries
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Myth

Enterprise implementations fail because customers don’t follow the process or provide clean data on time. Most delays are purely “customer-side” issues.

Fact

Implementations fail because complex environments need real-time technical problem-solving. FDEs unblock workflows, integrations, and unknown constraints that traditional onboarding teams can’t resolve on their own.

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Companies that embed engineers directly with customers see significantly higher enterprise retention compared to traditional post-sales models — because embedded engineers uncover “unknowns” that never surface in ticket queues.

Sebastian mathew

VP Sales, Intercom

A Forward Deployed Engineer (FDE) embeds in the customer environment to implement, customize, and operationalize complex products. They unblock integrations, fix data issues, adapt workflows, and bridge engineering gaps — accelerating onboarding, adoption, and customer value far beyond traditional post-sales roles.