What is Churn Rate?

Churn rate is the rate at which customers cancel their subscriptions over a specific period (typically a year).

How to calculate churn rate

Churn rate (%) = Customers lost in a period (year/month) / the total number of customers at the start of the period.

Another way to look at churn: Customer Retention Rate (CRR)

Related terms

Move your customer onboarding onto the fast lane