1:15 pm

Delivering seamless experiences across multiple SaaS products requires thoughtful organizational structures and clear accountability. This session addresses balancing "hard" and "soft" practices, aligning management by regions or products, and determining who owns the unified customer experience. Explore strategies to create consistent, cohesive journeys, identify critical metrics, and ensure data continuity. Walk away with practical insights to reduce internal friction, streamline complex implementations, and build unified customer relationships across diverse product portfolios.