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Net Promoter Score (NPS)

The Net Promoter Score (NPS) is a customer satisfaction metric that tells you how likely your customers are to recommend your company’s product or service to their friends, family, or associates. The NPS question typically is: On a scale of 0-10, how likely are you to recommend X product/service?

Based on the responses, responses are categorized as below:

0–6: Detractors or unhappy customers.
7–8: Passive customers or They are pretty impartial.
9–10: Promoters, satisfied customers who might even promote your brand naturally through word of mouth.

Also read: CSAT, CES, Customer Satisfaction Metrics

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