We'll explore the theme of Experimentation & Future Emerging Professional Services, delving into key strategies, measurements, and the transformative role of AI. Key Audience Takeaways: 1. Regardless of company size or specialty, number of common strategies to effectively experiment with and measure professional services strategies 2. What and how to measure PS impact and success 3. AI is already beginning to transform PS; ideas for leveraging and incorporate AI into your PS strategies today and tomorrow 4. What to think about for 2025