Discover the crucial process impacting new business relationships. Onboarding goes beyond software installation and training; it's about shaping beliefs. Explore how your clients' perceptions during onboarding influence future decisions and learn how to influence them effectively. We’ll explore: 1. How multiple buying influencers expect, experience, and remember value 2. How CSMs and CS leaders can implement simple changes that create strong beliefs during the onboarding process 3. How earned trust increases the likelihood accounts renew and expand