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Bob London
Founder & Chief Listening Officer, BobLondon.co
Bob London is a customer discovery and listening expert who teaches companies how to have more strategic and revealing customer conversations that drive engagement, insights and revenue. Over the course of conducting more than 2,700 customer discovery conversations with B2B decision-makers, Bob developed a series of bold, disruptive questions and deep listening techniques - called the Radically Authentic Discovery Method(TM) - that get customers and prospects to open up about what’s most important TO THEM.
SESSIONS
May 22nd, Wednesday
Despite the common claim of companies listening to customers, B2B clients often rate vendors poorly in listening and discovery, despite these being critical factors in their purchasing decisions. The good news is that during implementation, there's an opportunity to truly understand clients' needs. Join an engaging session where you'll learn Bob's truth-seeking questions, deep listening techniques (dubbed "$TFU"), and templates to elevate your client conversations strategically.
